Sure, you might get a few people passing by, but that’s really only because they will accidentally stumble across it! To make your website really work hard for you, it needs to be professionally optimized for search engines to bring visitors, but not just anyone. You NEED to rank for those terms that are important for your business.
OK, so what exactly is all of this ‘SEO’ Malarkey’?
Search Engine Optimization or SEO as it is also known almost sounds like wizardry. You would be surprised to learn that business owners have never heard of it and the fact that there are some unscrupulous players in the lurking around market exactly doesn’t help at all.
For the untaught, SEO truly involves carrying out a number of activities both on your website and off. These activities are intended to push your website to the first page (and hopefully the first rank) on the Google Search Results Page.