So, what exactly is the secret of AdWords? Well, it is all about making sure that you send the right message to the right people at the right time. But, that is just the first ingredient. All of those clicks and impressions are great numbers, but the most important information is what EXACTLY happens after the click. You see, our main focus here at purpleSUB is to make sure that we are constantly analyzing the traffic to your website to deliver the best possible results…and this NEVER stops.